Category Archives: Fernie Fashion Front

Here Comes The Boys

If you were brave enough to venture through the crowds of tourists this week, you may have come across some particular individuals who relaxed into the vacation spirit. Some chose to wear the modern take on ski attire, while others were a bit more distinct about their style. Take a sigh of relief if you don’t see yourself within this portfolio of Fernie Fashion Victims.

– Alex Cvijovic

Here Comes The Boys by Alex Cvijovic - Fernie Fashion on the hillHere Comes The Boys by Alex Cvijovic - Fernie Fashion on the hillHere Comes The Boys by Alex Cvijovic - Fernie Fashion on the hill


Paper Winter

Paper Winter by Alex CvijovicChristmas is over and the New Year is in full swing. We are all back at work and Overwaitea has the Valentine confectionery out already. The weather has been interchangeable, convincing us that rain is the new form of snow.

What to do when it is a wet weather play day?

Do you remember playing with paper dolls when you were a kid? This redundant form of play and creativeness will make you all turn off the television and hold a glue stick in hand. Continuing with the theme of last week’s Cut’n’Paste, I have created something you can all cut and paste together…

I have composed a selection of items which you will all be missing from your winter wardrobe. Now you can show Mum in Australia and the Grandparents in Ontario all that Christmas money they sent you has been utilized in suitable clothes, other than on Fernie First Trax.

All you need to do is find the most pleasing photograph of yourself or friend, then dress it up with your new wardrobe. I shall run through this week’s Top Ten key pieces:

1. Florescent work-wear. Not only for the workman in your life, this item can be used to keep you dry during those heavy downpours and keep you visible during a whiteout. I wouldn’t suggest hitch hiking in the outfit, you may be asked to maintain the highway.

2. Toy Dog. For those skiers that don’t ski, but want to been seen. Let this cute companion bring you girls who will just want to stroke this chick puller.

3. Kiss Me Quick Hat. A basic buy while on holiday in England. Why not bring this souvenir into Fernie’s circulation?!

4. Bad Sweater. Why not!?

5. Leather Pants. Water repellent, a great protector and a massive turn on for the opposite sex.

6. Olympic Jersey. If you’re still not quite reaching the athletic skills of Olympians, wear this jersey to convince others.

7. One- Piece. Every ski hill has them and every one should own one. This is a new one-piece from a range at WillyFinder.

8. Fur Coat. At a high majority of Europeans ski resorts and very pimp. You can wear this one in paper, though I am not condoning the fur trade. Keep fur on the mammals that need them.

9. I Love Canada Hat. Because you are all so patriotic.

10. Tie Dyed T-Shirt. They just look cool and horrid at the same time.
For the person/team who creates the most imaginable Paper Doll I shall personally buy you a Mystery Price from the Salvation Army for your efforts.

Please send all entries to

The winning entry shall be shown next week.

Cut ‘N’ Paste Your Style

Alex Cvijovic Fernie Fashion on the hill match up

Here we go Fernie Ski goers, another Fashion Fix of this weeks a Top Outfits.
Try to fit together the correct body and face.

Alex Cvijovic Fernie Fashion on the hill match up

Fashion Forecasting

What a fantastic week Fernie has had! I am not talking about the skiing. There have been unimaginable amounts of ski attire featured on the hill.

Rain was a big fashion hitter. I hope you all remembered to spray that extra layer of water repellent, as this rain was permeating to the thermal layer. For those with a permeable membrane, Fernie Alpine Resort was giving out free items of clothing. Don’t all rush, this big give away is only weather permitting. Outerwear of plastic tabard/jacket/bags. While this extra layer was most appreciated, some did not want to grace the Overwaitea look ‘a’ like competition. Even I could see the sense in wearing a plastic bag, even though it was not coordinating.

For others, a bag is not just for shopping. I want to introduce to you one cheerful soul whom does not need the excuse of the rain to wear a plastic bag. Here is Dave, an example of a determined rider. He has a broken zipper on his jacket, so rather than waiting for the jacket to be repaired, he took outerwear design into his hands. Created, styled and modeled by Dave, we see here the versatility of the Little Black Sac. With a versatile neck entrance, he is able to keep his core dry, and his derriere warm.

Dave - Plastic Bag Fashion in Fernie
With the feature on warmth and protection this week, I would like to introduce the other willing models who find the importance of sustainable clothing. As modeled by this young man, the trouser brace has been bought back into modernisation and out of fossilisation. Not just an annoyance when trying to rush to the washroom, it seconds as a brilliant mobile stretching device.

warmth and protection in Fernie at the ski hill
And now, one-pieces of two contrasting decades. You can not compete with the luster and colour coordination of this lovely lady’s streamline piece. I particularly like her fun toque that protrudes behind the coordinated goggles. I wonder if she has a fanny pack to match.

It being a one-piece of the 21st Century, I am sure the zipper can pull down faster. Though I don’t enjoy the crazy dice pattern, he is going to get lost within that gray snow you find beneath your driveway.

The One Piece - A 2010 Phenom

For more classics of the wardrobe I am hoping, with the season upon us and the holiday makers joining Fernie, that I am going to attain some memorable footage. Have a great week preparing the turkey and wrapping up the presents. A one-piece is not just for Christmas, it’s for life.

Alex Cvijovic

Private View

It’s been nearly a full week since Fernie ski hill opened; with the great conditions and intermittent snow fall, the season looks like it has started well. One thing missing though in this ski equation is the PEOPLE! Where the hell is everyone?

Did I actually pay to have my own private ski hill? That’s right, I now have the power to reserve ski runs. Wake up, it’s only a dream. Wait a few more weeks and we shall be like sardines in a tin.

The only snow dreamers I have participated with are the ones that work at the ski hill or have chosen to work around the hill’s opening schedule. We have been meandering down the hill with no care in the world.

‘Time for another powder run?’
‘Oh I can’t, I have already done 5 fresh track runs’.

Being a snow junkie, you can fit into one of two categories – Powder Hounds and Park Rat.

Powder Hounds – you high tech bunch, prepared for those extreme conditions because you are going to be out when you can’t even see the chairlift. Face mask, hydro bag, helmet, backpack and telemarks contribute to your sustainable look.

Park Rat – sniffing out lips, natural kickers to hit those ollies and grinds off. No specialized equipment necessary but a helmet is going to save your frontal lobes from any park damage. Ensure your pants are baggy and colours are clashing. For extra ratness put on a narly face mask and over-sized head phones.

These are the example of Hounds and Rats I have found this week. You can decipher for yourselves which category they fall into. Well done for your big efforts in wearing clothes this week. It was certainly not board shorts and flip flops weather. And remember, always wear clean underwear, you don’t know when your going to be in a accident – the doctor may need to take off that one-piece.

Stay safe and colour happy.

Alex Cvijovic

Darling, Where did you get that one-piece?

How shall you be celebrating the welcome deluge of snow this weekend? Many of us will be dusting and removing the dog hairs off our trusty winter capsule wardrobe but perhaps some of you have inherited their families cast offs of ‘vintage’ fashions. What if you want to buy something new for your Snow Date.

Being British, I want a deal. It’s got to have at least “40% off” on the sticker to authenticate the conception. My pre-season days have been endlessly searching the Internet to acquire my dinner conversation deal. The garment specifications were to be bright in color, no patterns, non girly and warm. When said garment arrived, I was horrifically looking at the package to find my ideal palette of green was a garish seductive red. Red! That will never go with my purple pants – it will clash! Immediately I was compiling my complaint letter and moaning, another British trait. The admittance of style (in my eyes) is one I am not ashamed to lay on the table. People may perceive the confidence with colour with fashion as conceited. In my eyes, going skiing is a performance. It lets me becomes an ‘actress’, expressing my creative, vivid, theatrical dress sense. The snow is a shade of white; a blank canvas. For some, winter can be a dull and depressing month but why not parade your personalty within clothes, that reflects warmth and joy?!

So what performance shall you be giving us at Fernie Ski Hill this season? What genre of skier or boarder do you classify yourself as? Nowadays every genre has a sub genre. Brightly colored emo on blades – now that’s an image I would pay to see. Could you be a Tech 9 styled gangster whose baggy ass gets tangled on the button lift? Contrasted with a lover of the cheap and eccentric, clueless of the ability of style, but rip up the mountain into a colorful snowstorm?

If you have no style, or perhaps your wallet is full of last nights beer receipts and lacking paper money, I offer you an easy update to your last year’s ski wear. It involves minimal time, no sewing and you can change it every day if you choose. Artistic requirements are not necessary and your ideas may be endless to what you may create. You only need two items; 1. ski garments, 2. painters tape.

How? Why? I can feel the computer getting warm with questions of this hobby craft activity.
Step 1. Remove jacket or pants from your body.
Step 2. Lay garment onto a flat surface or you may be wearing the garment while a friend performs the procedure…in this case, Step 1 may be skipped.
Step 3. Take masking tape, electrical tape or any coloured tape (note – nothing that is too strong, we don’t want to permanently damage your clothes).
Step 4. Create words, shapes, patterns on your garments. It’s theatrical, remember. Play on words will always get you noticed on the hill.
Step 5. Wear and show off your customised, one-off piece.

I would love to see your efforts and achievements. Don’t contact me, I shall find you. I want to see a big effort on the hill this year! We have the legendary snow so let’s become the legends of fashion as well. Now be safe this opening weekend. Putting on thermals and ski pants can be a hazardous arrangement.

Alex Cvijovic

Small Town Social Blog Turns One!

It’s been one year since my first posting on Small Town Social Blog and we’ve grown from seeing 5 views a day to our largest of 412 in one day! It’s amazing to know that in one year STS has had more than 36,000 total views and that’s not including the 10,000 times I’ve clicked on it! To celebrate this big occasion I have put together a list of our Top 10 Memorable Moments of Year One.

Let’s start at #10 and race to the top!

10. Free Kicking Horse Coffee – Because of certain connections and a posting about Kicking Horse Coffee on Small Town Social, I received a fresh canister of Kick Ass coffee beans in the mail. Free is cool, especially when it’s coffee.

Kicking Horse Coffee at Overwaitea

9. Marie’s Mom – Marie-Kristine Landry’s mom, Lili Nadon Fry, is the sweetest and most frequent post commenter with almost 10 comments…I think there was one day when she commented 5 times. I love her and I hope to one day meet her.

8. Kootenay Mountain Culture Magazine Blurb – Tara Cunningham, Managing Editor of KMC, called me in September 2010 to get some facts on Small Town Social for their upcoming issue. How sweet is that?!

7. Optimus Prime – Tristen Perras and I decided to papier-mâché Optimus Prime one day, for fun, and we ended up taking him to Canada Day Celebrations in Fernie and snapping a few photos. It was a day we, but mostly the kids, will ne’r forget.

Party At El Guapo With Optimus Prime

6. The Wooden Sky Band Apology – For weeks, this past winter, I was looking forward to The Wooden Sky’s show at Grand Central in Fernie and it was canceled the night before. I posted the sad announcement on the blog and Gavin Gardiner, band member of The Wooden Sky, apologized for the mix up. That was unexpected but appreciated. (Pictured below)

The Wooden Sky

5. Throne Of Vengeance Media Interview – The manager of this heavy metal rock band asked if I wanted to come out and meet the band and catch their show in March 2010…this was a first media request for me so I went and I shyly talked to the manager. He was really nice and ended up showing me how to take dark venue band shots. Thanks! Your tips worked like a charm.

4. My Olympic Torch Relay Reenactment – I slept in. But that didn’t stop us from experiencing the Olympic Torch Relay in Fernie. It was almost like we were there. Thanks to Rod and Dwight for their superb acting skills…but it was Rod’s perfectly timed slip on the ice that really made the experience unforgettable.

Fernie Torch Relay Reenactment
3. Fernie Fashion Front Photo Shoots – They were all fabulous! The first with Freyja was quite challenging and a lot of work for only a few decent shots but it was still an important learning experience. Purchasing and showing off the thrift store specials with TP made me laugh so hard I could have lost my voice. Heaven’s Consignment clothes shoot with the fabulous Marie surprised and delighted me. Don’t worry, more Fernie Fashion Fronts to come!

Tristen and Brina's Thrift Store Bagatelle Photo Shoot
2. The Dinner Party – Dwight Schenk’s original graphic novel called The Dinner Party, set in Fernie BC, has been posted on Small Town Social since almost the beginning and it has earned a bit of a following. A small following. With only one chapter left, the exciting conclusion with all questions answered, what will we have to entertain us? Dwight? What will we do? Chapter 5 IS coming soon. Don’t you worry about that!

1. Rod and Brina got married It happened on September 17th, 2010 and I am documenting the whole amazing thing on Small Town Social. To have started Small Town Social with a goal of helping planners plan an event in Fernie, I feel like I now have the experience to properly write about it. The next issue of Small Town Social The Book will be much wiser and better. Snap!

What was one of your memorable moments?